How to Create A Free Blog On Blogger?

Blogs are one of the most popular forms of content marketing. Blogging is popular today because it allows people to interact with each other. Blogging has also become a popular search engine optimization (SEO) tool because search engine like google and yahoo know that a blog is frequently updated with content or visitor comments. Sometimes blogging can also be used as actual media that spreads the news. 

Steps to create a blog on blogger  

1) Go to blogger and sign in

2)Click on (sign in). It's in the upper right corner of the window. Enter your Google username and password.

•    If you don't have a Google Account, click on create your blog. This will take you to a screen where you can create an account to use with Blogger.
• Select a profile type. Click on Create a Google+ profile to create a single account to use across all Google properties.
•  Click on create a limited Blogger profile.
•   Follow the online prompts to finish your Google+ or limited Blogger profile.

3) Confirm your profile. You will be seen as Blogger profile.

4) Enter a display name and click continue to blogger. The display name is the name that your readers will know you by.

5) Click on create a new blog.

6) Type title for your blog.

7) Type URL for your blog. If its unavailable try other variations on the name you want to use, but don't use symbols like hyphens, underscores, colons.

8) Enter the word verification and click continue

9) Choose a starter template. This is the basic design and layout of your blog.

10) Click on create blog.

11) Click on Theme. Its near the bottom of the menu on the left side of the page. This allows you to customize the look of your blog beyond the elements contained in the starter template.

12) Select how to customize the design. Click on customize if you would like guided choices. Click on edit HTML if you more advanced user.

13) Click on setting. Its in the center of the menu on the left. From here, you can adjust other settings such as language, whether  your blog will be included in search engine results.

14) Click on post, comments and sharing. In this menu you can adjust publishing, comments, and if or how your blog is shared beyond the Blogger platform.

15) Click on new post. Its at the top of the screen create posts, post edits, and page edits under the posts in the menu on the left side of the screen.

16) Enter a post title. Type it into the text box to the right of post.

17) Write your post click on compose to type your post, which includes functions like different fonts and sizes, text color, and the ability to insert links.

18) Click on post setting. Its in the upper right corner of the window. From this menu, you can enable reader comments, select HTML settings, and post time and date. Click on done when you have made your changes.

19) Click on save button. Doing so saves your work, click on preview to see what your post will look like when its finished. Click on Publish to take it live for your audience.

   

   Dilna

Google Webmaster Tools

Webmaster Tools

Out of the many SEO tools,  Google Webmaster Tools is one of the most useful. It is a free tool. Google web master tool is also known as search console. It doesn't have all the perks of commercial SEO suites and it is not a tool for any SEO need but it comes from Google itself and it offers lots of vital SEO insights. All these are good reasons to start using google Webmaster Tools. It is hardly difficult to guess from the name itself that Google Webmaster Tools is a set of tools for webmasters. However, what you don't know right away is that this is a very useful tool set that allows you to communicate with Google and adjust many aspects of how Google sees your site, such as list the external and internal links to your site, adjust the crawl rate at which Google bot indexes your site, check the keywords users typed to land on your site, as well as the click through rate for each keyword, see your site's statistics, and many more. If you use Google Webmaster Tools together with Google Analytics, the results will be even better. You can access your Google Webmaster Tools data directly from Google Analytics, so if you are already using Google Analytics, with just some more effort you could easily integrate it with google Webmaster Tools, too. In order to use Google Webmaster Tools, you need to join it first. You can do it from here. After you join, you need to go through the verification process, so that Google knows you are the legit owner of the site you want to use Google Webmaster Tools on. There are several ways to verify ownership. The first one is to download an HTML file and to upload it to the root directory of your site. Another one is to add an HTML tag into the head of your home page. If you are using the same Google account for Google Analytics, a third option to verify ownership is through Google Analytics. There are more ways to verify ownership but if you are interested in them check the Google Webmaster Tools settings and you will see them. Once you have verified your ownership and have Google code in place on your site, you can now start enjoying the advantages of Google Webmaster Tools. When you log into your Google Webmaster Tools account, the first thing you see is the Dashboard:From here you can access all the major sections - Search Queries, Links to Your Site, Crawl Errors, Keywords, and Sitemaps. Clicking on any of these will open the respective section.

Search Queries

The Search Queries section shows the keywords that led users to your site. This long list shows which keywords users searched for when they came to your site. It is best if this list matches the keywords you are optimizing for but very frequently this list contains good keywords you were unaware of In this case, pick these good keywords and start optimizing for them, too. In the Search Queries section, you can also see the number of impressions and the number of clicks, which gives you an idea about the CTR for this keyword. All equal, a higher CTR means the keyword is relevant,  so you might want to invest some more efforts into this keyword. However,  if you notice that as a result of your efforts, the CTR goes down, it is best if you don't touch this keyword anymore.

Links

The second very useful section of Google Webmaster Tools is the Links to Your Site section. Here you can see where your back links (internal and external) come from, as well as the pages they are linking to. As with other link checking tools, don't expect that every single link to your site is displayed but nevertheless this list of back links is useful to check from time to time. One of the advanced uses of the Links section is to disavow links to your site you deem harmful. Links from bad sites can hurt your rankings, so if you want to get rid of them, follow the instructions in this article.

Crawl Errors

The Crawl Errors section shows the errors Google bot encountered on your site. The data you get is similar to what you get when you use the Spider Simulator and it shows inaccessible pages, missing pages, server errors, and all sorts of problems that prevented Google from correctly crawling your site. You also get some other crawl stats (such as the number of pages crawled a day) that are useful to know.

Keywords

The Keywords section also shows keywords. However, the difference is that here you see what keywords (and their significance) Google has found on your site. The two lists (of keywords  users type and the keywords Google finds on your site) could be very different, which means you are not optimizing for what users are searching for. The Keywords section also allows to see the theme of your site, which post Panda has become even more important.

Sitemaps

The last section you can access from the Dashboard is the Sitemaps section. Here you see the sitemaps of your site Google has found and the number of URLs in them. If the sitemap found by Google is different from what you expected it to be, you can submit a new sitemap for Google to use.

Verifying The website Using Webmaster Tools

 Google Webmaster Tools sections. There is also a lot of advanced stuff in each of them but we won't describe it into details. For instance, you can use your Google Webmaster Tools to submit a robots.txt file, or to set the preferred domain syntax (i.e. with or without www) to be displayed in search results. Google Webmaster Tools also allows to know if your site is infected with malware. If it is, you need to clean it first and then resubmit it for review.

1.  Search for google.com/webmaster/tool
2.  Click on add a property
3. Copy the URL which you want to fetch and paste it in the text field appearing and click the add  button.
4. Select crawl option,then select fetch as google.That means we are requesting Google to fetch our page.
5. In the above step, we asked google to fetch the base URL. Similarly to fetch a post we need to copy rest of the URL and paste it into the text field next to the base URL and click fetch.

Conclusion

This article was meant to offer you a solid idea of how useful Webmaster Tools can be. Building a healthy website that continues to grow and performs well in search results isn’t easy. It requires paying attention to many different things, but these tool make it considerable easier.Google Webmaster Tools is a really valuable instrument for SEO. It gives you at a glance data about all important SEO aspects of a site, such as keywords, links, crawl errors, etc. If you don't use it already, take the time and get familiar with it ‐ it will help you get better rankings for sure.

To know more about on page optimization of search engine optimization please check my previous blog SEO on page optimization

Dilna

SEO On - Page Optimization

On page optimization

On page optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags.It has two sections head section and body section,body considered as h1, SEO title play an important role that represent as Snippet in google. One who search google result is focus on keyword used in title that is called as Snippet title should be impressive and meaningful,it doesn't contain grammatical errors spelling mistakes. It should contain only 55 to 60 characters and pixel width 512, It contain minimum 3 word. In a website there is no more title duplication's in different pages.

 

On Page SEO Techniques

 Title Tag

A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages as the clickable headline for a given result, and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate concise description of a page's content. Title tags are such an important part of both search engine optimization and the search user experience, If your title tag is too long, search engines may cut it off by adding an ellipsis("...") and could end up omitting important words. While we generally recommend keeping your titles under 60 characters long, the exact limit is a bit more complicated and is based on a 600-pixel container. Google typically displays the first 50-60 characters of a title tag. If you keep your titles under 60 characters, and pixel width 512 pixels our research suggest that you can expect about 90% of your titles to display properly. SEO title is make as impressive & meaningful &  keep avoid spelling mistakes & limitations. Title tags are a major factor in helping search engines understand what your page is about, and they are the first impression many people have of your page.  if your title is not relevant for meta description google takes h1 and present h1. The result that google shows to the user in the search results is a snippet.

Title tags are used in three key places: (1) search engine results pages (SERPs), (2) web browsers,  and (3) social networks.

1. Search engine result pages

Your title tag determines (with a few exceptions) your display title in SERPs, and is a search visitor's first experience of your site. Even if your site ranks well, a good title can be the make-or-break factor in determining whether or not someone clicks on your link.

2. Web browsers

Your title tag is also displayed at the top of your web browser and acts as a placeholder, especially for people who have many browser tabs open. Unique and easily recognizable titles with important keywords near the front help ensure that people don't lose track of your content.

3. Social networks

Some external websites — especially social networks — will use your title tag to determine what to display when you share that page. Here's a screenshot from Facebook, for example:Keep in mind that some social networks (including Facebook and Twitter) have their own meta tags, allowing you to specify titles that differ from your main title tag. This can allow you to optimize for each network,  and provide longer titles when/where they might be beneficial.

Meta Description

Meta descriptions are HTML attributes that summarizes a pages content. Search engine show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspects of on-page SEO. Meta descriptions can be any length, but Google generally truncates snippets ~300 characters (this limit increased in December 2017). It's best to keep meta descriptions long enough that they're sufficiently descriptive,  so we recommend descriptions between 50–300 characters. The pixel width size for meta description is 1024p. For a page character limitation between 155-160.Google and other search engines bold keywords in the description when they match search queries. This bold text can draw the eyes of searchers, so you should match your descriptions to search terms as closely as possible.

<head>

<meta name="description" content="write the description.">

</head>

Body section Optimization

Body content elements include the page article itself, its header elements, any text links and images displayed on the page. Header tags, defined in HTML code, looks like this, <h1>Header Text</h1>.

Header tags highlight specific areas of text that hold importance; the higher the number, the more important the text.

Image Optimization

All uploaded images filename should be saved with related to that image description. Images should be added with respect to the page contents. In HTML part alt text is added for each image related to image description.

Keyword optimization

It is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website. Keyword search optimization is a critical step in initial stages of search engine marketing, for both paid and organic search. If you do a bad job at selecting your target keywords, all your subsequent efforts will be in vain. So it’s vital to get keyword optimization right. In a recent survey, participants listed keyword optimization as one of the hardest tasks in search engine marketing. Because of its difficult nature, most site owners, marketers and bloggers don't spend enough time optimizing keywords.

Authorship Optimization

Authorship optimization or Editorial power is the way for article authors to connect with Google profile to their published content to create ownership. Name of the author will displayed in the page when you give link to your google+. It increases the visibility of your page and leads to achieve more links towards your site. It becomes a significant process in the marketing strategy. Authorship provides authority and validity to content readers. Authorship is only for single article not for website. For website we can use the relationship as “Publisher”. In Google authorship is established to connect with Google profile with our article. In Google plus includes our personal data and profile picture also. through our details the viewers can understand more about the author.

Want to know about Hystory and Evolution of SEO

Dilna

Hystory And Evaluation Of Search Engine Optimization

History And Modifications of Google

Google was founded in 1998 by Larry Page and Sergey Bring while they were Ph.D. students at stanford university California.

Google is an American multinational technology company that specializes in internet-related services and products which include online advertising technologies, search engine, cloud computing, software, and hardware. From the beginning google was not well established, Since 2001 September 11 world trade centre attack many people search on google to find more details of attack but google  didn’t given more details of world trade center attack, That moment google felt ashamed,  Then google developed more crawl able catching and indexing by birth of search engine optimization.

What is SEO

Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. Initial stage website was only showpiece,then developed web page optimization webmaster can controlled websites, then create SEO starter guide,SEO keyword searching, introduce keyword stuffing, was two types black hat and white hat

white hat was only done ethical practice, white hat SEO techniques include high quality content development, website Html optimisation link acquisition campaigns

supported by high quality content and manual research, black hat was shows unethical practice, its content specific, some black hat techniques include link sparm,key word stuffing,

cloaking, hidden links, hidden text.SEO is an effective tool for improving the volume and traffic to your website. The process involves keyword research,onpage optimization,offpage optimization

content writing. In 2009 google blocked

keyword stuffing, and then changed to link specific, recommended more links, unfortunately that was also flopped, Then google

provided quality links,introducing page rank, When Site A links to your web page, Google sees this as Site A endorsing,

or casting a vote for, your page. Google takes into consideration all of these link votes to draw conclusions about

the relevance and significance of individual webpages and your website as a whole. This is the basic concept behind PageRank

When a website links to your site, or when you link internally from one of your pages to another, the link passes PageRank points.

This passing of PageRank points is also commonly called passing the juice, Then google invisibled pagerank, the search engine

launched its “rel=nofollow” attribute, a page level meta tag that stops page rank and authority from being passed on.

This helped webmasters to clean up poor quality links that had been put in place to manipulate search engine rankings.

Updates Of Google

In 2000 google launched google Ad words its a paid product main source of revenue, 2003 google released google Ad Sense that are targeted to site content and audience, that makes people earning money,  then google introduced Pogo sticking, Pogo Sticking simply means that when a website ranks highly but fails to satisfy the needs of the needs of people using that search term.

In 2010 social media influencing ranking factor,Facebook twitter as used as a ranking factor, its depending upon responses, likes, comments and shares.

Panda Updates 

In 2011 google panda was released, panda aimed to oppose content spamming,panda punished 6 categories. First one is content duplication, When content on many sites or pages are too similar, we’re looking at duplicate content, Panda will punish sites that have it at a large scale. Then panda punished spelling mistakes and grammatical errors bad content,content spinning, thiny pages which means few lines of meaningless text and hundreds of links to product, then keyword stuffing and cloaking.Iin 2014 panda 4.0 series updated and google updated as a permanent filter.In 2012 google updated penguin algorithm.

Penguin updates

In 1012  April launched penguin updates, to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. When a new Penguin Update is released, sites that have taken action to remove bad links penguin is related to link spamming and punished link exchanging, paid links, taken from low quality links, link referral programs link automation and comment spamming, Vicky spamming and guest blogging.

Pegion updates

In 2014 google updated pigeon algorithm which is new algorithm to provide more useful relevant and accurate to local search results, Google stated that this new algorithm improves their distance and location ranking parameters.

Hummingbird updates

In 2013 September launched humming bird update, is considering context and meaning over individual keywords .  It also looks deeper at contents on individual pages of a website, improvement of google search results that is semantic search results.

Rank Brain Update

Google uses a machine-learning artificial intelligence system called “Rank-Brain” to help sort through its search results. Rank Brain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results,as was reported by Bloomberg and also confirmed to us by Google.

Parked Domain Update

In 2012 April launched parked domain updates, Any domain name registered with Fast hosts or any domain that uses. Fast hosts name servers and does not have a website specified (i.e. no A record) it will show a parking page. Anyone visiting a parked domain will see a list of links to relevant websites and a search box. This helps visitors to find relevant information before the domain name is fully in use.

EMD Update (Exact Match Domain)

The EMD Update — for “Exact Match Domain” — is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names, focused on keyword.

Google honeymoon

When a new website is initially released on the internet, Google may give it a high rank in the Google search index. Usually this is between 24 and 48 hours after production. On average, the page will rank particularly high, then it will drop back to whatever is normal for the website.

Pirate Update

In 2012 august google introduced pirate update, prevent sites with many copyright infringement reports, as filed through Google’s DMCA system, from ranking well in Google’s listings.

Mobilegeddon Update

On April 21, 2015, Google released a significant new mobile-friendly ranking algorithm that’s designed to give a boost to mobile-friendly pages in Google’s mobile search results. One of the best ways to prepare is to test that Google considers your web pages to be mobile-friendly

by using its Mobile-Friendly Test tool.

Dilna Das