Google Webmaster Tools

Webmaster Tools

Out of the many SEO tools,  Google Webmaster Tools is one of the most useful. It is a free tool. Google web master tool is also known as search console. It doesn't have all the perks of commercial SEO suites and it is not a tool for any SEO need but it comes from Google itself and it offers lots of vital SEO insights. All these are good reasons to start using google Webmaster Tools. It is hardly difficult to guess from the name itself that Google Webmaster Tools is a set of tools for webmasters. However, what you don't know right away is that this is a very useful tool set that allows you to communicate with Google and adjust many aspects of how Google sees your site, such as list the external and internal links to your site, adjust the crawl rate at which Google bot indexes your site, check the keywords users typed to land on your site, as well as the click through rate for each keyword, see your site's statistics, and many more. If you use Google Webmaster Tools together with Google Analytics, the results will be even better. You can access your Google Webmaster Tools data directly from Google Analytics, so if you are already using Google Analytics, with just some more effort you could easily integrate it with google Webmaster Tools, too. In order to use Google Webmaster Tools, you need to join it first. You can do it from here. After you join, you need to go through the verification process, so that Google knows you are the legit owner of the site you want to use Google Webmaster Tools on. There are several ways to verify ownership. The first one is to download an HTML file and to upload it to the root directory of your site. Another one is to add an HTML tag into the head of your home page. If you are using the same Google account for Google Analytics, a third option to verify ownership is through Google Analytics. There are more ways to verify ownership but if you are interested in them check the Google Webmaster Tools settings and you will see them. Once you have verified your ownership and have Google code in place on your site, you can now start enjoying the advantages of Google Webmaster Tools. When you log into your Google Webmaster Tools account, the first thing you see is the Dashboard:From here you can access all the major sections - Search Queries, Links to Your Site, Crawl Errors, Keywords, and Sitemaps. Clicking on any of these will open the respective section.

Search Queries

The Search Queries section shows the keywords that led users to your site. This long list shows which keywords users searched for when they came to your site. It is best if this list matches the keywords you are optimizing for but very frequently this list contains good keywords you were unaware of In this case, pick these good keywords and start optimizing for them, too. In the Search Queries section, you can also see the number of impressions and the number of clicks, which gives you an idea about the CTR for this keyword. All equal, a higher CTR means the keyword is relevant,  so you might want to invest some more efforts into this keyword. However,  if you notice that as a result of your efforts, the CTR goes down, it is best if you don't touch this keyword anymore.

Links

The second very useful section of Google Webmaster Tools is the Links to Your Site section. Here you can see where your back links (internal and external) come from, as well as the pages they are linking to. As with other link checking tools, don't expect that every single link to your site is displayed but nevertheless this list of back links is useful to check from time to time. One of the advanced uses of the Links section is to disavow links to your site you deem harmful. Links from bad sites can hurt your rankings, so if you want to get rid of them, follow the instructions in this article.

Crawl Errors

The Crawl Errors section shows the errors Google bot encountered on your site. The data you get is similar to what you get when you use the Spider Simulator and it shows inaccessible pages, missing pages, server errors, and all sorts of problems that prevented Google from correctly crawling your site. You also get some other crawl stats (such as the number of pages crawled a day) that are useful to know.

Keywords

The Keywords section also shows keywords. However, the difference is that here you see what keywords (and their significance) Google has found on your site. The two lists (of keywords  users type and the keywords Google finds on your site) could be very different, which means you are not optimizing for what users are searching for. The Keywords section also allows to see the theme of your site, which post Panda has become even more important.

Sitemaps

The last section you can access from the Dashboard is the Sitemaps section. Here you see the sitemaps of your site Google has found and the number of URLs in them. If the sitemap found by Google is different from what you expected it to be, you can submit a new sitemap for Google to use.

Verifying The website Using Webmaster Tools

 Google Webmaster Tools sections. There is also a lot of advanced stuff in each of them but we won't describe it into details. For instance, you can use your Google Webmaster Tools to submit a robots.txt file, or to set the preferred domain syntax (i.e. with or without www) to be displayed in search results. Google Webmaster Tools also allows to know if your site is infected with malware. If it is, you need to clean it first and then resubmit it for review.

1.  Search for google.com/webmaster/tool
2.  Click on add a property
3. Copy the URL which you want to fetch and paste it in the text field appearing and click the add  button.
4. Select crawl option,then select fetch as google.That means we are requesting Google to fetch our page.
5. In the above step, we asked google to fetch the base URL. Similarly to fetch a post we need to copy rest of the URL and paste it into the text field next to the base URL and click fetch.

Conclusion

This article was meant to offer you a solid idea of how useful Webmaster Tools can be. Building a healthy website that continues to grow and performs well in search results isn’t easy. It requires paying attention to many different things, but these tool make it considerable easier.Google Webmaster Tools is a really valuable instrument for SEO. It gives you at a glance data about all important SEO aspects of a site, such as keywords, links, crawl errors, etc. If you don't use it already, take the time and get familiar with it ‐ it will help you get better rankings for sure.

To know more about on page optimization of search engine optimization please check my previous blog SEO on page optimization

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