History And Modifications of Google
Google was founded in 1998 by Larry Page and Sergey Bring while they were Ph.D. students at stanford university California.
Google is an American multinational technology company that specializes in internet-related services and products which include online advertising technologies, search engine, cloud computing, software, and hardware. From the beginning google was not well established, Since 2001 September 11 world trade centre attack many people search on google to find more details of attack but google didn’t given more details of world trade center attack, That moment google felt ashamed, Then google developed more crawl able catching and indexing by birth of search engine optimization.
What is SEO
Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. Initial stage website was only showpiece,then developed web page optimization webmaster can controlled websites, then create SEO starter guide,SEO keyword searching, introduce keyword stuffing, was two types black hat and white hat
white hat was only done ethical practice, white hat SEO techniques include high quality content development, website Html optimisation link acquisition campaigns
supported by high quality content and manual research, black hat was shows unethical practice, its content specific, some black hat techniques include link sparm,key word stuffing,
cloaking, hidden links, hidden text.SEO is an effective tool for improving the volume and traffic to your website. The process involves keyword research,onpage optimization,offpage optimization
content writing. In 2009 google blocked
keyword stuffing, and then changed to link specific, recommended more links, unfortunately that was also flopped, Then google
provided quality links,introducing page rank, When Site A links to your web page, Google sees this as Site A endorsing,
or casting a vote for, your page. Google takes into consideration all of these link votes to draw conclusions about
the relevance and significance of individual webpages and your website as a whole. This is the basic concept behind PageRank
When a website links to your site, or when you link internally from one of your pages to another, the link passes PageRank points.
This passing of PageRank points is also commonly called passing the juice, Then google invisibled pagerank, the search engine
launched its “rel=nofollow” attribute, a page level meta tag that stops page rank and authority from being passed on.
This helped webmasters to clean up poor quality links that had been put in place to manipulate search engine rankings.
Updates Of Google
In 2000 google launched google Ad words its a paid product main source of revenue, 2003 google released google Ad Sense that are targeted to site content and audience, that makes people earning money, then google introduced Pogo sticking, Pogo Sticking simply means that when a website ranks highly but fails to satisfy the needs of the needs of people using that search term.
In 2010 social media influencing ranking factor,Facebook twitter as used as a ranking factor, its depending upon responses, likes, comments and shares.
Panda Updates
In 2011 google panda was released, panda aimed to oppose content spamming,panda punished 6 categories. First one is content duplication, When content on many sites or pages are too similar, we’re looking at duplicate content, Panda will punish sites that have it at a large scale. Then panda punished spelling mistakes and grammatical errors bad content,content spinning, thiny pages which means few lines of meaningless text and hundreds of links to product, then keyword stuffing and cloaking.Iin 2014 panda 4.0 series updated and google updated as a permanent filter.In 2012 google updated penguin algorithm.
Penguin updates
In 1012 April launched penguin updates, to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. When a new Penguin Update is released, sites that have taken action to remove bad links penguin is related to link spamming and punished link exchanging, paid links, taken from low quality links, link referral programs link automation and comment spamming, Vicky spamming and guest blogging.
Pegion updates
In 2014 google updated pigeon algorithm which is new algorithm to provide more useful relevant and accurate to local search results, Google stated that this new algorithm improves their distance and location ranking parameters.
Hummingbird updates
In 2013 September launched humming bird update, is considering context and meaning over individual keywords . It also looks deeper at contents on individual pages of a website, improvement of google search results that is semantic search results.
Rank Brain Update
Google uses a machine-learning artificial intelligence system called “Rank-Brain” to help sort through its search results. Rank Brain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results,as was reported by Bloomberg and also confirmed to us by Google.
Parked Domain Update
In 2012 April launched parked domain updates, Any domain name registered with Fast hosts or any domain that uses. Fast hosts name servers and does not have a website specified (i.e. no A record) it will show a parking page. Anyone visiting a parked domain will see a list of links to relevant websites and a search box. This helps visitors to find relevant information before the domain name is fully in use.
EMD Update (Exact Match Domain)
The EMD Update — for “Exact Match Domain” — is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names, focused on keyword.
Google honeymoon
When a new website is initially released on the internet, Google may give it a high rank in the Google search index. Usually this is between 24 and 48 hours after production. On average, the page will rank particularly high, then it will drop back to whatever is normal for the website.
Pirate Update
In 2012 august google introduced pirate update, prevent sites with many copyright infringement reports, as filed through Google’s DMCA system, from ranking well in Google’s listings.
Mobilegeddon Update
On April 21, 2015, Google released a significant new mobile-friendly ranking algorithm that’s designed to give a boost to mobile-friendly pages in Google’s mobile search results. One of the best ways to prepare is to test that Google considers your web pages to be mobile-friendly
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