SEO On - Page Optimization

On page optimization

On page optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags.It has two sections head section and body section,body considered as h1, SEO title play an important role that represent as Snippet in google. One who search google result is focus on keyword used in title that is called as Snippet title should be impressive and meaningful,it doesn't contain grammatical errors spelling mistakes. It should contain only 55 to 60 characters and pixel width 512, It contain minimum 3 word. In a website there is no more title duplication's in different pages.

 

On Page SEO Techniques

 Title Tag

A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages as the clickable headline for a given result, and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate concise description of a page's content. Title tags are such an important part of both search engine optimization and the search user experience, If your title tag is too long, search engines may cut it off by adding an ellipsis("...") and could end up omitting important words. While we generally recommend keeping your titles under 60 characters long, the exact limit is a bit more complicated and is based on a 600-pixel container. Google typically displays the first 50-60 characters of a title tag. If you keep your titles under 60 characters, and pixel width 512 pixels our research suggest that you can expect about 90% of your titles to display properly. SEO title is make as impressive & meaningful &  keep avoid spelling mistakes & limitations. Title tags are a major factor in helping search engines understand what your page is about, and they are the first impression many people have of your page.  if your title is not relevant for meta description google takes h1 and present h1. The result that google shows to the user in the search results is a snippet.

Title tags are used in three key places: (1) search engine results pages (SERPs), (2) web browsers,  and (3) social networks.

1. Search engine result pages

Your title tag determines (with a few exceptions) your display title in SERPs, and is a search visitor's first experience of your site. Even if your site ranks well, a good title can be the make-or-break factor in determining whether or not someone clicks on your link.

2. Web browsers

Your title tag is also displayed at the top of your web browser and acts as a placeholder, especially for people who have many browser tabs open. Unique and easily recognizable titles with important keywords near the front help ensure that people don't lose track of your content.

3. Social networks

Some external websites — especially social networks — will use your title tag to determine what to display when you share that page. Here's a screenshot from Facebook, for example:Keep in mind that some social networks (including Facebook and Twitter) have their own meta tags, allowing you to specify titles that differ from your main title tag. This can allow you to optimize for each network,  and provide longer titles when/where they might be beneficial.

Meta Description

Meta descriptions are HTML attributes that summarizes a pages content. Search engine show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspects of on-page SEO. Meta descriptions can be any length, but Google generally truncates snippets ~300 characters (this limit increased in December 2017). It's best to keep meta descriptions long enough that they're sufficiently descriptive,  so we recommend descriptions between 50–300 characters. The pixel width size for meta description is 1024p. For a page character limitation between 155-160.Google and other search engines bold keywords in the description when they match search queries. This bold text can draw the eyes of searchers, so you should match your descriptions to search terms as closely as possible.

<head>

<meta name="description" content="write the description.">

</head>

Body section Optimization

Body content elements include the page article itself, its header elements, any text links and images displayed on the page. Header tags, defined in HTML code, looks like this, <h1>Header Text</h1>.

Header tags highlight specific areas of text that hold importance; the higher the number, the more important the text.

Image Optimization

All uploaded images filename should be saved with related to that image description. Images should be added with respect to the page contents. In HTML part alt text is added for each image related to image description.

Keyword optimization

It is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website. Keyword search optimization is a critical step in initial stages of search engine marketing, for both paid and organic search. If you do a bad job at selecting your target keywords, all your subsequent efforts will be in vain. So it’s vital to get keyword optimization right. In a recent survey, participants listed keyword optimization as one of the hardest tasks in search engine marketing. Because of its difficult nature, most site owners, marketers and bloggers don't spend enough time optimizing keywords.

Authorship Optimization

Authorship optimization or Editorial power is the way for article authors to connect with Google profile to their published content to create ownership. Name of the author will displayed in the page when you give link to your google+. It increases the visibility of your page and leads to achieve more links towards your site. It becomes a significant process in the marketing strategy. Authorship provides authority and validity to content readers. Authorship is only for single article not for website. For website we can use the relationship as “Publisher”. In Google authorship is established to connect with Google profile with our article. In Google plus includes our personal data and profile picture also. through our details the viewers can understand more about the author.

Want to know about Hystory and Evolution of SEO

Dilna